Schiffer Publishing, Ltd. (Atglen, PA) is a family-owned publisher with more than 5,700 titles in print and a broad catalog of books, including non-fiction books on art, decorative arts, architecture, design, antiques, military history, maritime subjects, photography, fashion, house and garden, food, history, crafts, woodworking, regional topics, and more. Located on the Schiffer Book Farm near the Chester/Lancaster county line, we are two miles from the Parkesburg station on Amtrak's Keystone Line.
Please send resumes to careers@schifferbooks.com
Marketing Lead
The Marketing Lead achieves results through creating and executing creative marketing strategies for the company, imprints, and publications that create discoverability and sales. A strong initiative, competitive drive, excellent communication skills, deep industry knowledge, and the ability to stay results focused when market conditions change are all essential.
The leader of the marketing team is focused on developing and implementing practical, timely solutions, and utilizing tools and strategies that have proven results. Making prudent decisions on a variety of activities that enable messages to stay on point and in front of the audience is key. Self-assurance and innovation are critical to purposefully drive results. Problem solving and engaging the commitment of others is essential.
Fostering a strong collaboration between the internal marketing team and our authors to align the marketing plan with the audience and the author, leveraging and/or developing their platforms to successfully launch and support their publication.
Lead the marketing team to achieve goals through proactively motivating, teaching, and engaging the team. Through outgoing, poised and persuasive communication, the Marketing Lead will build rapport within the company, the authors, and relationships with industry and subject matter influencers. Due to the nature of the work and evolving market, effective delegation and the ability to quickly and thoroughly digest information is critical. Proactive outward facing coordination and relationship development with Authors to engage and direct them through their work to market their publication to their audience.
The Marketing Lead must act independently and collaboratively. This position requires confidence and flexibility to handle a variety of challenges with a sense of urgency. A full commitment to the success of the organization and a devotion to high standards are expected in this role. The employment of effective systems through and with people will achieve desired results.
Role and Responsibilities
- Responsible for leading the marketing team and providing strategy and execution of companies marketing.
- Provide direction to the company and members of the marketing team to optimize discoverability of publications, categories of publications, imprints, and company to both B2B and B2C.and ensure a positive ROI
- Oversight for all marketing activities across imprints including but not limited to: digital marketing, email, social media, publicity, advertising, ecommerce platforms, trade shows
- Align and implement marketing programs to create discoverability, generate interest and demand
- Work closely with Sales, Editorial, and Imprint teams and authors on campaigns, events, and digital marketing
- Develop skills of the marketing team to ensure they are utilizing necessary tools and strategy effectively.
- Ensure all publications have a comprehensive marketing plan that will launch and connect to core audience
- Overarching Marketing Strategy
- Actively participate in company strategic planning, operations, and leadership meetings
- Oversight of company branding strategy, brand messaging, industry/trade communications, direct-to-consumer communications, digital marketing outreach.
- Manage individual title strategy and key author relationships as needed
- Outreach to both new and current markets.
- Identify and communicate trends, provide continuing education for team and evaluate marketing systems and tools, identify potential pitfalls and troubleshoot solutions
- Foster strong connections between marketing team and industry contacts to ensure messaging is consistent
- Develop and nurture relationships with media and journalists, arranging and attending in-person meetings to pitch titles as applicable
- Manage departmental budgets, including but not limited to advertising, digital boosts, promotional (swag), travel, show, departmental subscriptions & resources
- Collaborate with Sales Team to develop strategies seasonal front-list marketing to align with sales initiatives in line with top-line company goals
- Lead, manage, and develop the marketing team including title assignments, advising on author engagement, troubleshooting, and serving as an advocate, supporter and mentor for the team.
- Manage strategy for marketing corporate and industry relationships and serve as point-of-contact (i.e. Co-Ops, PW, Book Riot, etc.)
- Collaborate with department heads to accomplish monthly, quarterly and annual goals
- Attend industry and category specific shows
Qualifications and Education Requirements
- Bachelor’s Degree
- Minimum 5+ years of book marketing experience
Preferred Skills
- Leader and team motivator
- Strategic-thinker bringing creativity to a diverse range of marketing initiatives
- Confident; able to make effective decisions quickly on an independent basis or with minimal feedback from Publisher
- Strong problem solving and conflict resolution skills, able to constructively level-set expectations comfortably
- Solid understanding Schiffer company policies and individual team roles across company
- Core understanding of what information needs to be communicated to ensure business continues uninterrupted
- Engaging personality and strong interpersonal communication and skills
- Social; active listener; open-door policy
- Comfortable working under pressure; enjoys trouble-shooting problems
- Capable problem-solver and actively thinks outside the box
- Strong time management skills and ability to prioritize tasks independently and effectively
- Able to see goals through the tyranny of urgency to prioritize important tasks. Unafraid to ask for clarity when goals are hazy.
- Willingness to learn and accept feedback
- Tolerant of change and uncertainty
- Understand ROI and KPI metrics to inform projects and resource allocation
- Good sense of humor and ability to have fun while staying on task
- Enjoys working independently as well as with the team
Customer Care Representative and Accounting Assistant
The Customer Care Representative and Accounting Assistant is responsible for providing excellent customer service through answering incoming calls, emails and visitors as well as supporting the accounting functions of the business through answering customer account and billing questions, receiving and applying payments, reconciliation of accounts, and supporting both the customer care and accounting teams with account and order needs. The ability to professionally answer incoming calls, respond to emails, ask questions or understand issues, and work both independently and with other teams to proactively resolve problems is essential. Strong communication and computer skills are required with a comfort for working in order entry and inventory systems, accounting systems, internet portals for customers and managing data in excel spreadsheets.
The Customer Care Representative and Accounting Assistant is responsible for providing excellent customer service through answering incoming calls, emails and visitors as well as supporting the accounting functions of the business through answering customer account and billing questions, receiving and applying payments, reconciliation of accounts, and supporting both the customer care and accounting teams with account and order needs. The ability to professionally answer incoming calls, respond to emails, ask questions or understand issues, and work both independently and with other teams to proactively resolve problems is essential. Strong communication and computer skills are required with a comfort for working in order entry and inventory systems, accounting systems, internet portals for customers and managing data in excel spreadsheets.
Customer Care
- Answer phones professionally and with respect
- Order processing for all of the following key stages: order receipt (via phone, EDI, email or fax), order management (credit checks, inventory checks, customer email, and telephone coordination), EDI order management and processing, and order shipment coordination.
- Maintain and update customer and author accounts in Elan with accurate information including name, company, contact information and pertinent preferences (shipping methods, discounts, invoice delivery)
- Determine the quickest, most effective way to answer a customer’s question; troubleshoot common issues with a product; works effectively with the team to find appropriate solutions for customers and authors
- Processes returns in Elan and apply inventory/credits accordingly - research issues and resolve
- Execute day end process – invoices, shipping, statements
- Process credit applications; create new company records in Elan, check references
- Assist in month-end processing of orders and inventory
- Assist in maintaining and documenting Customer Care Manual
- Forward, answer, or process emails received to main email address, website and voicemail
- Assist Customer Care in all responsibilities including but not limited to answering calls, processing orders, picklists, Customer Q&A, adding new accounts, proper discount structure and other imperative data points, daily tasks and special projects
- Collaborate with warehouse with regard to incoming returns and credits on accounts
Accounting Support
- Perform day to day financial transactions, including verifying, classifying, computing, posting and recording accounts receivables data
- Process accounts and incoming payments in compliance with financial policies and procedures
- Prepare bills, invoices and bank deposits
- Reconcile the accounts receivable ledger to ensure that all payments are accounted for and properly posted
- Facilitate payment of invoices due by sending bill reminders and contacting clients to reconcile accounts including distributors and international customers
- EFT payments in Elan for major customers including but not limited to Barnes and Noble, Amazon, Ingram, and Faire.
- Generate accounts receivable statements to send to customers monthly
- Verify discrepancies by and resolve clients’ billing issues
- Royalties – support the team with royalty processing
- Assist with processing sales reports for consignment accounts and inventory reconciliation
- Assist with processing royalties bi-annually including but not limited to adding recipients into database,
processing statements and payments, processing advances, and annual distribution of 1099 forms.
- Assist with warehouse inventory accuracy
- Organization and documentation including but not limited to filing all check stubs, proper record keeping and assisting in configuring organizational systems that are simple to reference.
Qualifications and Education Requirements
- High School Diploma, College degree desired
- Accounting/bookkeeping skills, including Quickbooks online
- Previous experience in Customer Service preferred
Preferred Skills
- Good Communication Skills
- Able to work independently, as well as work with the team
- MicrosoftOffice application experience a plus
- Detail oriented; able to work fast paced with minimal mistakes
- Strong level of organization; able to manage time and prioritize tasks
- Excellent problem solving skills
- Good verbal communication
- Multi-tasking is a must
Please send resumes to
careers@schifferbooks.com
